Hints from Heloise and the Honolulu Advertiser
I have been collecting information about Drue Lytle and Pat Hunter who were women’s page journalists at the Honolulu Advertiser. Drue won several Penney-Missouri Awards for top women’s section in the 1960s. Pat won a Penney-Missouri Award for investigative reporting.
I recently learned that the housekeeping column “Hints From Heloise” originated in Drue’s section:
“Heloise has decided that she wanted to write a column in a newspaper for to help housewives, She marched to the office of the Honolulu Advertiser to see the editor to discuss her idea. She even offered to work for free for 30 days and the editor took a chance—The Readers’ Exchange column began in 1959. It was such a success by 1961 that Time magazine did an article on Heloise.
Later in 1961, King Features Syndicate convinced Heloise to syndicate her column with a new title, Hints from Heloise. By 1962 it was running in 158 newspapers and in 1964 it was appearing 593 newspapers in America and abroad.”
I am hoping to interview the current “Heloise” (who is her daughter and shown above with her mother) about memories of the Advertiser in the 1960s.
