NY Herald Tribune Fashion Editor Eugenia Sheppard

Another significant fashion editor was NY Herald Tribune Fashion Editor Eugenia Sheppard.

This is how she is described in the above book, The Paper: “With the introduction in 1956 of her thrice-weekly column, ‘Inside Fashion,’ Sheppard revolutionized the journalism of style by adjusting its focus from inanimate fabric to the people who designed and wore it. … By deciding whom and what to write about she could create a whole new pattern of social commentary.”

She is mentioned in several Time Magazine articles about fashion in the 1950s and 1960s. Here is one example

These are two of her more well-known quotes:
“It’s all terribly cute, but like giving a girl candy when she craves steak.”
“Pretty sexy for a tall girl, but it may make a short one disappear altogether.”

Since 1987, the Eugenia Sheppard Award for journalism has been given yearly by the Council of Fashion Designers of America.

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