I am researching the career of Milwaukee Journal furnishing reporter Lois Hagen. According to this article: Lois was born in Westby, Wisconsin in 1918. She put herself through university at a time when it was unusual for a woman to do something other than earn a teaching certificate. Lois worked as a journalist, at Time, with the Associated Press and for the bulk of her career at the Milwaukee Journal. She set new standards for women, being the first woman to return to the Journal after having a child, having a successful career and a family.

The above in-house ad from 1953 demonstrates a trend that I have seen in other newspapers. The women’s pages were known for the four Fs: family, fashion, food and furnishing. Yet, in several newspapers, the coverage of furnishings was often in a home or real estate section.

I am collecting information on furnishing coverage at the Milwaukee Journal and the work of Dorothy Dawe and Lois Hagen.

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I am researching the career of Milwaukee Journal furnishing reporter Lois Hagen. According to this article: Lois was born in Westby, Wisconsin in 1918. She put herself through university at a time when it was unusual for a woman to do something other than earn a teaching certificate. Lois worked as a journalist, at Time, with the Associated Press and for the bulk of her career at the Milwaukee Journal. She set new standards for women, being the first woman to return to the Journal after having a child, having a successful career and a family.

The above in-house ad from 1953 demonstrates a trend that I have seen in other newspapers. The women’s pages were known for the four Fs: family, fashion, food and furnishing. Yet, in several newspapers, the coverage of furnishings was often in a home or real estate section.

I am collecting information on furnishing coverage at the Milwaukee Journal and the work of Dorothy Dawe and Lois Hagen.

Please follow and like us: