Penney-Missouri Awards

The Penney-Missouri Awards, beginning in 1960, recognized the best in women’s page journalism. Sponsored by the JC Penney Company and run by the Missouri School of Journalism, the competition rewarded progressive content that went beyond the traditional four Fs of family, fashion, food and furnishings. The awards also included workshops that encouraged women’s page editors to improve their content.

My article about the first decade of the competition is in the Spring 2006 issue of the journal Journalism History. Since publication of this article (which came from a dissertation chapter), I have collected additional information about the awards.

Papers of the Penney-Missouri Awards are at the Western Historical Manuscript Collection.