food journalism,  journalism history

Milwaukee TV food personality Breta Griem

This past week I interviewed Tina Daniell – the daughter of Milwaukee Journal women’s page journalist Constance Daniell. Tina mentioned that her mother had worked on the Breta Griem cooking show “What’s New in the Kitchen?” on WTMJ in the 1950s. (Griem is on the left in the above 1954 photo.)

It was on the air from 1949 until 1962 and has been described as one of the oldest cooking shows in the U.S.

Griem also wrote the above cookbook which I just ordered. I am curious to see how she defined Midwestern food compared to Jeanne Voltz’s defining food of the South.

I am curious about what has been written about Griem’s show – I have found one reference so far. So many regional cooking shows have been overshadowed by Julia Child.

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food journalism,  journalism history

Milwaukee TV food personality Breta Griem

This past week I interviewed Tina Daniell – the daughter of Milwaukee Journal women’s page journalist Constance Daniell. Tina mentioned that her mother had worked on the Breta Griem cooking show “What’s New in the Kitchen?” on WTMJ in the 1950s. (Griem is on the left in the above 1954 photo.)

It was on the air from 1949 until 1962 and has been described as one of the oldest cooking shows in the U.S.

Griem also wrote the above cookbook which I just ordered. I am curious to see how she defined Midwestern food compared to Jeanne Voltz’s defining food of the South.

I am curious about what has been written about Griem’s show – I have found one reference so far. So many regional cooking shows have been overshadowed by Julia Child.

Please follow and like us:

One Comment

  • Anonymous

    I was happy to see that I am not the only one who remembers this lady. It was a part of my growing up years. There was also a sewing program on at the same time, but I can't remember the hostess's name. She was not as personable as Breta.

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