Eugenia Sheppard,  fashion journalism

Eugenia Sheppard Blog Post

I found this great blog post about fashion journalist Eugenia Sheppard from the Fashion School Daily at the Academy of Art. This is part of the post:


Ms. Sheppard was an American fashion journalist and newspaper columnist, credited with revolutionizing fashion reporting during her time at the New York Herald Tribune. She reported on all of the major designers, as well as the up-and-coming ones, and was known for her “personalized approach to fashion and her ability to spot trends even before the trend-setters realized they were setting them” (NY Times). And she always said exactly what she felt, making for some very memorable remarks.”


I am collecting information about Eugenia for a paper on fashion journalism.


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