Roger Smith Food + Tech Conference
I am excited to be part of this workshop tomorrow in NYC for the Roger Smith Food + Tech Conference: The Changing Food Web (social media workshop for food writers)
Winthrop Room – Second Floor
While everyone is jumping on the social media bandwagon these days, digital platforms are particularly relevant to culinary professionals. With an emphasis on storytelling and the visual medium that the Internet provides, it’s no longer a question of “should I?” but rather “how do I?” Through this multi-layered workshop, we’ll explore a variety of questions about the social media landscape, examining the importance of Facebook, Twitter, Pinterest, blogging and other social media platforms to the business of food. Along the way, we’ll discuss best practices for social media marketing, examine food trends that are influenced by (and influence) social media, explore the kinds of content suited for each platform (and how to generate them), talk about how to use social media to generate business opportunities and new leads, and also illuminate the darker issues surrounding our digital age, discussing issues about copyright infringement and other topics.
Moderator:
Mark Rotella, Senior Editor, Cooking the Books / Publishers Weekly
Participants:
Kathy Blake, Freelance Chef and Creator of The Experimental Gourmand
Ben Schmerler, Founder & Partner, First Press Public Relations
Karen Seiger, Author and blogger at Markets of New York
Nicole Taylor, Principal, NAT Media and Host of Hot Grease on Heritage Radio Network
Kim Voss, Associate Professor and journalism coordinator at University of Central Florida
Katie Workman, Author of the Mom100 Cookbook, blogger and marketer
