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Evaluating the Role of the Four Fs
Journalism history largely defines most of the content of the women’s pages as the four Fs: family, fashion, food and furnishings. Yet, my research has shown that these Fs were not treated equally. Most metro women’s pages had a fashion editor and a food editor. Some newspapers had a reporter devoted to the furnishings beat – but this topic might be covered in a real estate section instead of the women’s pages. For example, the above 1953 in-house ad for the Milwaukee Journal shows that former women’s page reporter Lois Hagen was now covering furnishings for the home section. I have yet to find a newspaper with a family editor.…
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Importance of Soft News
I enjoyed this Michele Weldon column in the Huff Post about Nora Ephron who I mentioned in an earlier post about her role as a food writer: “I did not want to uncover wrongs, chase fires, topple governments or even stay up all night waiting for a secret call. I wanted to write essays, columns, features, profiles, trend stories and books, digging into popular culture and honoring the sanctity of individual stories — even my own. I wanted to correct persistent ill-conceived notions through a personal lens, framed by my own experiences with wit and savvy intelligence that was part Erma Bombeck — but wickedly cool. I wanted to be Nora Ephron.”This concept is…
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Remembering Edee Greene
I posted this video about Edee Greene – women’s page editor at the Fort Lauderdale News in the 1960s – on YouTube a few years ago. Last week someone posted the following under the video: “Thank you so much for this. I knew Edee- she as a major influence in my life- mentored my writing career and was a very close and dear friend of my mother’s.from the Fort Lauderdale News.”Edee was one of my favorite subjects to write about. She was smart, witty and kind. She won several Penney-Missouri Awards over the years.
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Nora Ephron as Food Writer
I sad to read that writer Nora Ephron died yesterday. While she is best known for her films, she was also a great food writer. Here is a great column about how she included food in her work.The writer notes: “But as was Ephron’s style, her personal stories were most often the stuff of inspiration. So it was with food, which not-so-subtly crept its way into her work. In 1975, she penned “Crazy Salad: Some Things About Women.” Her 1983 novel,Heartburn, which was adapted into a movie with Meryl Streep and Jack Nicholson three years later, features a food writer protagonist who works at a New York magazine. The novel…
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Eugenia Sheppard Blog Post
I found this great blog post about fashion journalist Eugenia Sheppard from the Fashion School Daily at the Academy of Art. This is part of the post:“Ms. Sheppard was an American fashion journalist and newspaper columnist, credited with revolutionizing fashion reporting during her time at the New York Herald Tribune. She reported on all of the major designers, as well as the up-and-coming ones, and was known for her “personalized approach to fashion and her ability to spot trends even before the trend-setters realized they were setting them” (NY Times). And she always said exactly what she felt, making for some very memorable remarks.”I am collecting information about Eugenia for a…
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Writing About Gossip in the Women’s Pages
I am almost done writing a book chapter for a book about gossip. The book will be called: When Private Talk Goes Public: Gossip in United States History. Here is more about it. My chapter is an examination of the role of gossip in the women’s pages of newspapers in the 1950s and 1960s, looking at a political column, an advice column and society and wedding news. In doing so, the concept of “quilted news,” a mix of soft and hard news is introduced. What this quilted approach reveals is how the race and gender roles were changing in the 1950s and 1960s which was clearly reflected in the women’s pages.…





