advertising history
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Mad Men & Working Women: Out in Paperback
The paperback version of our Mad Men and Working Women in now out in paperback. In it, there is a new revised conclusion which included the final season which was not included in our original book. My chapters include information about women and advertising history, the women’s pages and women’s clubs.
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Talking about Mad Men & Working Women
I am looking forward to talking about Mad Men and Working Women: Feminist Perspectives on Historical Power, Resistance, and Otherness at UCF next week. Advertising women from the 1950s and 1960s were often graduates of home economics programs, a path they shared with women’s page journalists.
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Grocery Stores, Advertising & Food Journalism
Watch CBS News Videos Online I am now studying the history of grocery stores. These stores provided much of the advertising for women’s pages in newspapers. Here is an interesting story about the history of grocery stores. The reporter wrote:“Women in particular were freed from the chore of shopping at several locations. ‘Supermarkets played a large role in liberating the woman,’ said Louis Bucklin, professor emeritus of business administration at UC Berkeley’s Haas School of Business. ‘They reduced the amount of time they had to spend on shopping, with fewer trips to the store.’” I am looking to track the impact of food advertising and the content of the food…
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Women’s Clubs, Advertising & Wearing White Gloves
This morning I am revising an AEJMC conference paper that was called: “Mad Men and Reasonable Women: Selling Bras Rather Than Burning Them.” I am focusing on how women were making some inroads in 1960s adverting in products aimed at women, arguing that the selling of lipstick or bras should not be looked at as “lesser than” the selling of other products especially at a time when there were limited areas for women to claim authority. For a framework, I am making a comparison of Mad Men’s Peggy to Helen Gurley Brown who was a successful advertising copywriter before her time at Cosmo. Jane Maas would be another example –…
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Mad Men Presentation at NCA
Mad men from Kimberly Voss Today I presented a paper today about women characters in the TV show Mad Men at the National Communication Association Convention. I also looked at the women who worked as advertising copywriters in the 1960s such as Jane Maas and Helen Gurley Brown. One of the women who went from women’s magazines and women’s pages to advertising and back was Poppy Cannon. She is best known for writing the Can Opener Cookbook although she was significant for many others reasons that I am researching. This is the second time I have presented on a panel about gender and Mad Men along with some of my…
