This morning I am revising an AEJMC conference paper that was called: “Mad Men and Reasonable Women: Selling Bras Rather Than Burning Them.” I am focusing on how women were making some inroads in 1960s adverting in products aimed at women, arguing that the selling of lipstick or bras should not be looked at as “lesser than” the selling of other products especially at a time when there were limited areas for women to claim authority. For a framework, I am making a comparison of Mad Men’s Peggy to Helen Gurley Brown who was a successful advertising copywriter before her time at Cosmo. Jane Maas would be another example –…