Mad Men
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Mad Men Book: Coming Soon
I am happy to announce that the book Mad Men & Working Women: Feminist Perspectives on Historical Power, Resistance and Otherness will be out soon. I am a co-author of the book along with Erika Engstrom, Tracy Lucht & Jane Marcellus. Included in my chapters is information about women’s page editor Vivian Castleberry – both as a mother and a woman in the workforce in the 1950s and 1960s.
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Women’s Clubs, Advertising & Wearing White Gloves
This morning I am revising an AEJMC conference paper that was called: “Mad Men and Reasonable Women: Selling Bras Rather Than Burning Them.” I am focusing on how women were making some inroads in 1960s adverting in products aimed at women, arguing that the selling of lipstick or bras should not be looked at as “lesser than” the selling of other products especially at a time when there were limited areas for women to claim authority. For a framework, I am making a comparison of Mad Men’s Peggy to Helen Gurley Brown who was a successful advertising copywriter before her time at Cosmo. Jane Maas would be another example –…
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Mad Men Presentation at NCA
Mad men from Kimberly Voss Today I presented a paper today about women characters in the TV show Mad Men at the National Communication Association Convention. I also looked at the women who worked as advertising copywriters in the 1960s such as Jane Maas and Helen Gurley Brown. One of the women who went from women’s magazines and women’s pages to advertising and back was Poppy Cannon. She is best known for writing the Can Opener Cookbook although she was significant for many others reasons that I am researching. This is the second time I have presented on a panel about gender and Mad Men along with some of my…
